Project Star: Makeover Story Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Project Star: Makeover Story's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Project Star: Makeover Story.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Project Star: Makeover Story
App Name : Project Star: Makeover Story
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : RENREN HU YU (HONG KONG) LIMITED
Publisher : Instagram,Facebook,Death -Fatal Love with Tender Reaper-,Bernie Trump Cooking Blitz - Election Bakery Dash & Sandwiches On the Run Game 2!
Total creative ads during the time period : 396
Duration : 94
Popularity : 30,161
Check ASO Keywords of Project Star: Makeover Story
2. Project Star: Makeover Story’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Project Star: Makeover Story in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Project Star: Makeover Story in the recent period. As of 2021-03-15, among the Project Star: Makeover Story‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Project Star: Makeover Story's the proportion of networks impressions are placed like this:
Facebook's proportion is 27.29%,
Audience Network's proportion is 26.62%,
Instagram's proportion is 26.41%,
Messenger's proportion is 19.68%,
's proportion is .
In the date of 2021-03-15, Project Star: Makeover Story‘s network with the most ads is Facebook and its proportion is 25.93%.
3. Top 3 Ad Creative Analysis of Project Star: Makeover Story
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Project Star: Makeover Story. We can see some advertising trends.
Top 1 Ad Creative of Project Star: Makeover Story
Ad Details ：
Headline ：Packed Stories in Showbiz
Text ：I wanna be more appealing. Will you help me?😭
Top 2 Ad Creative of Project Star: Makeover Story
Ad Details ：
Headline ：Packed Stories in Showbiz
Text ：Select a role to initiate your celebrity life.
Top 3 Ad Creative of Project Star: Makeover Story
Ad Details ：
Headline ：Packed Stories in Showbiz
Text ：I wanna be more appealing. Will you help me?😭
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 58 | 54 | 58 |
| Popularity | 221 | 219 | 215 |
| Dimensions | 240 x 426 | 240 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 16 | 14 | 15 |
| Countries | United States,Philippines,Thailand,Canada,United Kingdom,Malaysia,Russia,Singapore,Vietnam,New Zealand,Australia,Germany,United Arab Emirates,France,Saudi Arabia | Canada,Russia,Singapore,United States,Germany,France,United Arab Emirates,Australia,United Kingdom | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Project Star: Makeover Story in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Project Star: Makeover Story's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Project Star: Makeover Story, you can click the app name below to view related reports, or you can find more info in ASOTools.